ブロックチェーン技術で保護されたゲーム内の広告の表示、測定、収益化の新しい方法

Vreoは、ゲーム内広告の現行の問題に対処するだけでなく、ブランド、開発者、ゲーマーに広告効果の公正な配分を保証する仕組みを統合するよう努める、デジタル広告ソリューションを開発しています。2018年第1四半期より販売開始!

Download our presentation and White Paper Color Paper White Paper

私たちの提案について

現状の広告には多くの問題があるため、広告を表示し、配信し、収益を生み出すための新しい方法の開発に着手しました。体験を妨げるものではなく、周囲の一部としてソフトウェアに直接広告を埋め込みます。独自の単価監視アルゴリズムに基づいて、透明性、公正かつセキュアな収益化を行い、開発コストの増加をカバーすることが可能です

つまり、顧客にとって財務的な負担が増えていないことと、開発者がプロジェクトで収益を上げるための新たな付加的な手段であることを意味します。つまり、Vreoプラグインは、割り込みがない組み込み型の広告を通じて継続的な収益を提供し、安定した収入につなげます。

私たちのソリューションは全員に利益を与えます

ブランド

ブランドは、最もホットな市場のひとつでより多くの理解を得て、新しい方法を持ちます。ブロックチェーンを通じて処理されるデータは、不正行為やデータ操作の可能性を最小限に抑え、信頼性を向上させ、埋め込み技術は広告ブロッカーへの対策となります。

開発者

開発者は信頼性の高い財務データだけでなく、改善されたプログラムマッチングや新しいプロジェクトの資金調達、プロジェクトが稼動した後の継続的な収入を得るとともに、深く必要なマーケットインテリジェンス(機械学習を通じて収集された)を必要とします。

ゲーマー

ゲーマーは、最初の販売から継続的な収益への移行により、お金を節約することができます。無料プレイのトレンドがさらに強化され、経済的な低所得地域からも、多くの顧客をゲーム・コミュニティの一部にすることができます。顧客維持によって、広告収益のシェアを得ることさえできます!

Our example of an immersive and embedded advertisement in a software environment
Roadshow.
Stay tuned for more announcements!

市場概況

Vreo Component

ゲーム市場は、2017年に音楽と映画市場を上回っています。世界中の約20億人のゲーマーで構成され、毎週30億時間以上がゲームに費やされています ゲーム市場全体が活況を呈していますが、ゲーム開発者の資金調達オプションはまだまだ不足しています。クラウドファンディングは2016年に大きな打撃を受け、Kickstarterで4100万ドルから1700万ドルに低減しました。 ゲーム業界は2017年に約1,000億ドルの年間収入を達成し、2桁の成長率を達成しました。

デスクトップやコンソール上のビデオゲーム内に広告を配置する提案やソリューションがないため、現在のところ、ゲーム内広告はほとんどすべてモバイルとハンドヘルドで行われています。私たちのプラグインやマーケットプレイスでは、最終的には、オープンマーケットでも、モバイル市場と同等またはそれ以上の収入を得ることができます。
したがって、デジタル広告の予算は、テレビ広告の支出に達し、さらにそれを上回ってさえいくことでしょう。
How can Gamers participate?
Vreo Use Cases and Concept Art
Vreo Videos




vreoのコア機能

マーケットプレイス 広告キャンペーンのソフトウェア開発者と、広告主/ブランドを結ぶオンライン市場 プログラマティック広告 すべての主要なグラフィカルエンジン用向けに、プログラム可能な広告オークションシステムとプラグインを提供します。 クロスプラットフォーム すべてのデバイス(モバイル、PC、コンソール)で使用可能なクロスプラットフォーム 埋め込み広告 広告の一意の実装:ソフトウェアに直接埋め込まれる 広告ブロッカー回避 vreoは、仮想環境に広告を埋め込むことによって、広告ブロッカーをバイパス可能にします

Basically, here are three main roles:

広告詐欺対策

ブロックチェーンを使用することで、すべてのクライアントが広告データにアクセスできます

収益受け取り

信頼できる継続的な収益源を開発者に提供

分析と評価

ユーザー行動の評価と広告の最適化

Token sale details

Token issuer Shaping Games AG (in formation)
Short/Ticker name MERO
Total MERO tokens 700,000,000
MERO Tokens reserved for the VIT Token Sale Bounty program 50,000,000 (with 0 years vesting period)
MERO Tokens to be sold via the Token sale 450,000,000
Type ERC20 of Ethereum blockchain
MERO Tokens to be provided to the advisors 58,000,000 (with 0 years vesting period)
Accepted cryptocurrency Ether (ETH), Bitcoin (BTC)
MERO Tokens reserved for the Vreo legal entity 57,000,000 (60% of this will have a vesting period of 2 years and remaining 40% will have no vesting period)
AML/KYC requirement to participate in the Token sale Yes
MERO Tokens reserved for the Vreo Team members 85,000,000 (with a vesting period of 1 year)
Price per MERO $0.05 (equivalent price in Ether will be updated within 24 hours before the Token sale)
Token Sale
Price per MERO Tokens (Token sale) for 390,000,000
$0.05 (equivalent price in Ether will be updated within 24 hours before the Token sale)
Hard cap on the Token Sale
390,000,000
Minimum buying limit
1,000
Maximum buying limit
40,000,000

Milestones

Based on the outcome of our ICO, both investment and revenue can increase significantly due to a broader and stronger market approach in more regions. For this reason, we have differing financial forecasts bound to certain milestones. Our goals are as following:

Tier 1

Up to 4 Mio. USD
Deliverables:

– Adapting Vreo plugins to more gaming engines to reach potential market coverage of 60% of developed games with licensed gaming engines
– Enabling loading screen and log-off screen advertising through Vreo plugin
– Marketing & Business development start in Europe and US
– Implementation of programmatic buying into Vreo marketplace including redesign
Team:

– 1 senior Full Stack developer
– 2 blockchain developer
– 2 sys-admin
– 1 UI/UX developer
– 2 web developers
– 2 business development
– 1 accountant
– 1 local advisor

Tier 2

4-7 Mio. USD
Deliverables:
Benefits in addition to Tier 1:

– Opening of a registered office in Asia and US
– Adapting Vreo plugins to more gaming engines to reach potential market coverage of 70% of developed games with licensed gaming engines
– Experimenting with exchange of 3D Assets to enable product placement
– Marketing & Business development also starts in Asia and South America
– Work on the mobile app will begin
– Attending the most important conferences and trade shows
Team:


– 2 senior developers
– 3 blockchain developer
– 2 sys-admin
– 2 UI/UX developer
– 2 web developers
– 4 business development
– 2 key account
– 1 helpdesk
– 3 local advisor (US, CHN, KOR)
– 1 HR/accounting
– 1 accounting

Tier 3

7-12 Mio. USD
Deliverables:
Benefits in addition to Tier 2:

– Expanding to the West and East coast of the US, one more office in Asia
– Further increasing the Marketing & business development efforts to more countries based on gaming popularity, size of industry and revenue
– Adapting to all engines with relevant market share and supporting HTML5 to further strengthen cross platform availability
– Sponsoring important conferences, trade shows and workshops
– Development of our own funding solution for game developers (see Outlook)
Team:


– 3 senior developers
– 3 blockchain developer
– 1 quality assurance
– 1 sales engineer
– 6 business development
– 3 key account
– 2 helpdesk
– 5 local advisor (US, CHN, KOR, RUS, BRA)
– 1 legal advisor
– 1 UI/UX expert
– 1 HR/accounting
– 1 Marketing/PR
– 1 sysadmin
– 2 accounting

Tier 4

12 Mio. USD - Hardcap
Deliverables:
Benefits in addition to Tier 3:

– Increasing Salesforce and business development of all offices
– Expanding offices to South America and Eastern Europe
– Immediately acquiring a payment-license (f.e. from FinMa) to provide the whole billing process on our own and enable the possibility to offer securities
– Organizing and hosting workshops and events at hotspots all around the world to strengthen community building
– Start integration of other advertising forms into our blockchain model as well (CPC, CPI)
– Additional resources to strengthen and fasten R&D
Team:


– 4 senior developers
– 4 blockchain developer
– 2 quality assurance
– 2 sales engineer
– 9 business development
– 4 key account
– 4 helpdesk
– 7 local advisor (US, CHN, KOR, RUS, BRA, IND, GB)
– 2 legal advisor
– 1 UI/UX expert
– 1 HR/accounting
– 2 Marketing/PR
– 2 sysadmin
– 3 accounting

Key features of the Vreo platform

ID identification

Every game, company, user, ad and digital billboard has its own ID to evaluate performance. Through machine learning, the real time bidding system matches supply and demand based on the best predicted match

Filtering system

Both developer and brand can choose to narrow down their possible partners for the best possible fit. Parameters can be set for country, genre, age restrictions, cost per view and many more. Although we track where the “view” is coming from, all information regarding location/IP is anonymized, not stored in any database and the user’s personal data is protected

Synergy

The Vreo platform has great synergy with our other platform, as the statistical data gathered by Vreo is the basis for the market intelligence provided by our platform to evaluate upcoming projects

Quality views

We measure every view of a user under various aspects like country of origin, length of the view, screen size and location, to ensure advertisers pay according to the quality of the ad impression

Blockchain

Every view gets directly and automatically reported into and stored inside our blockchain to eliminate the possibility of manipulation later on and also create a fixed value of the ad impression

Fluent AD presentation

To provide the gamers with the best possible experience, ads are integrated as part of the surroundings instead of interrupting the user experience

Outlook: Games funding through Funding Gateway

While we focus on our in-game advertising solution at the moment, we know there are more problems in the gaming industry that need to be solved. One of these is games funding, for which we have a solution in mind: Funding Gateway is a funding platform where software developers can launch their own (mini-)ICOs through it, using our expertise and market intelligence gathered by Vreo

Funding
Platform

Online marketplace connecting software developers, advertisers/brands and gamers. Gamers get a share of ad revenue through watching placed ads. With Funding Gateway, they can exchange their MERO or even fund a project they like!

Pre-selected
projects

We carefully screen and evaluate every project before releasing it on the marketplace, based on provided information, potential, economic outlook and track record to name just a few

Financial
forecasts

Due to statistical data gathered by our Vreo platform, reliable financial forecasts can be provided based on the parameters of the individual projects

Market
intelligence

It isn‘t easy to get a game funded, because there is next to no market intelligence available for small/independent developers and medium sized Studios. Due to great synergy with our Vreo platform this can be solved

Games
funding

Before a project takes off, resources are usually scarce and there are little means for funding available worldwide. Funding Gateway with the support of Vreo helps with that!

Huge market
potential

There are millions of independent developers, small/medium sized studios or even just a single one developer within the gaming industry – a lot of which can‘t get creative or unfold their true potential due to missing funds

Use of Blockchain

We have two quite different use cases for tokens. One can be exchanged publicly (MERO) and holds what we like to call a “Proof of merit”. The other one is used by our platforms customers (VIT) to ensure our unique and worlds first in-game advertising solution can be made as transparent as possible.

We make each view of an advertisement a unique transaction, therefore anyone issuing, placing or actually viewing an advertisement will perform transactions. This ensures the utmost open and transparent level of economic interaction imaginable, today.

What we need from a fitting blockchain: high throughput, information/transactions can be made opaque, conformity with jurisdictions, pegging the platform token to FIAT currency (creating a stablecoin).

For this, we have long researched the market to distinguish which technology fits best. Due to promising projects releasing updates in late spring/early summer and us being blockchain agnostics, we will monitor ongoing market developments and especially the process of these projects before a final decision is made: EOS and Cardano, but also new developments as DAG (IOTA) and Hashgraph.

Payment through crypto currencies can both fasten and cheapen international payment, helping to solve the problems with ad revenue payout currently existing in the industry. By letting gamers participate in the ad cycle through digital profiles that are granting self-determined control, we strive to consolidate brands, developers, and gamers with mechanisms that ensure a fair distribution of advertising benefits.

チーム

熱心に、しかし忍耐強く、慎重に計画と構成を進めるプロジェクトゲートウェイチームは、ハイテク市場に高度な革新的なソリューションを確立する準備をしています

Andreas
Schemm

Co-Founder,
CEO

2004年以降、PR、マーケティング、コミュニティ構築の主導的役割を担う技術およびエンターテイメントの新興企業の成長を助けてきました 詳細について

More about

Alfred
Steiof

Co-Founder,
Managing Partner

セールス&アクイジションとファイナンスに重点を置く経験豊富なビジネスマン。エネルギー分野における巨大事業の創設と管理 詳細について

More about

Kai
Nitsche

Co-Founder,
Head of Design

デザイナーとソーシャルメディアマーケティングの専門家であり、スタートアップと有名企業の両方で仕事をした経験があります 詳細について

More about

Egor
Malychev

Head of Partnerships

販売、経理、プロジェクト管理経験があり、EEとの強いつながりを持つ真のオールラウンダー 詳細について

More about

Ali Pasha Foroughi

CTO

Ali Pashaはブルーチップと新興企業の両方で働いています。彼はソフトウェアアーキテクチャと現代開発プロセスの分野で活躍しています。VREOは彼の18年以上の経験から恩恵を受けることでしょう。

Tino
Kügler

Analysis and
Algorithms

Tinoは市場分析と会計を担う主要メンバーです

Katerina "Glambertina" Koicheva

Marketing and Communication expert

Marketing and Communication expert with years of experience in International companies. An enthusiastic person who is driven to succeed at whatever project she is engaged in

Roman Pivtoranis

3D Artist and Game Design

Roman Pivtoranisは、VRのプロフェッショナルな経験を持つ3Dアーティストです。最先端技術のためのデモと製品設計の作成に重点を置いています

Christian
Jungen

Senior Coder

プラグイン開発の強力な知識を持つエンジンとC#のスペシャリスト

アドバイザー

私たちの目標を達成し、成功を収めるために、多面的なアドバイザリーボードとパートナーに頼っています。可能な限り最良の結果を得るための、幅広いスキルと知識をカバーしています

Lukasz
Musialski

ICONIQ LAB

Lukaszは、Iconiq Labの共同設立者およびポートフォリオ・ディレクターです。彼は経済関係の学士号と財務のMSを取得した後、長年にわたり財務、プライベート・エクイティ、ベンチャーキャピタルの経験を持つ投資マネージャーとして働いていました。

Samater “Sam”
Liban

Blockchain consultant

Samは1999年に最初のプロジェクトを開始しました。今日では、ブロックチェーンのような分散システムのすべての側面を理解するのに彼の助けが必要で、さらにコイン投機を超えたビジネスモデルにも焦点を当てています

Prof. Dr. Philipp Sandner

Frankfurt School Blockchain Center

フランクフルトスクールブロックチェーンセンターの責任者、フランクフルト財政管理大学院Sandner教授の専門知識には、ブロックチェーン技術、暗号通貨、デジタル変換、起業といったものが含まれます。

Volker
Dressel

Gaming and Marketing Advisor

MediaPlierのCEO、Volker Dresselは、ゲーム業界のベテランです。同氏は、モバイルおよびオンラインゲーム企業でさまざまな管理職を務めました。ブランドマーケティングとマーケティングに関する膨大な知識を持つ彼は、多くの新興企業を助けてきました。

Josef
Salcman

CryptoInvest

Josef is a technology-driven multilingual business developer since 12 years, with vast experience in the Distributed Ledger Technology investment space and co-founder of 3 successful startups, including Cryptoinvest.es, the biggest Spanish speaking crypto-network

Ralf
Heim

Fincite

Ralf Heim is a German Technology Entrepreneur and Founder of Fincite and Fincite Ventures, who create Asset Management for a connected, digital world. Before Fincite, Ralf lead the business development of a BI/big data company and built analytical systems for companies/central banks

FRYDERYK
OVCARIC

Director of Business development at Skillz

Fryd is the Director of Business development at Skillz, the leading mobile eSports platform. Prior to Skillz, Fryd lead business development for 8i and Omnivirt, two VR focused companies. Fryd also founded Instapray and was the US General Manager of Social Media Interactive

SICOS

Strategic Advisor

SICOSは、Vreoトークン機能とトークン経済を構築する上での戦略的アドバイザーです。SICOSは、Vreoトークン販売のベストプラクティスの確保にも関与しています

Partners

Hill & Knowlton

Public Relations

Part of one of the largest media groups in the world, Hill & Knowlton specializes in PR with a vast network all around the world

CROC

Blockchain/IT experts

CROC has been working in the IT market since 1992 and is today one of the top 10 IT companies and the top three consulting businesses in Russia with strong knowledge of blockchain development

Proksart

Design/Web developer

A versatile developer that handles our market places as well as our webdesign and is also able to draw on a huge business network all over Eastern Europe

Netpeak

SEO, PPC specialist

A specialist in analysis and strategy development for the whole web presence, especially SEO, SEA and Social Media. They specialize in customer attraction and brand awareness

Iconiq Lab

ICO experts

Iconiq Lab is an Initial Coin Offer and Token Launch accelerator program that sources, funds, develops and accelerates the best crypto, blockchain and tokenizable startups

Sergej Stein, DLTC

Blockchain experts

A strong network of blockchain experts, companies, investors, lawyers, and mentors helps our business to grow fast and sustainable. DLT Capital is the partner for startups throughout the whole process

Launch Partners

Launch Partners about Vreo
As seen in

Token economics:

Tap to view full

Market Overview

The gaming market has surpassed the music and film market in 2017. It consists of around 2 billion gamers worldwide that spend over 3 billion hours per week with gaming

Although the overall games market is booming, funding options for games developers remain scarce. Crowd funding took a major hit in 2016, going down at Kickstarter from 41 to 17 million dollars pledged.

The gaming industry achieved an annual revenue of around 100 billion dollars in 2017 while growing with up to double-digit percentages.

Due to no offers and solutions of placing ads within video games on desktop and consoles, in-game advertising currently nearly exclusively takes place on mobile and handhelds. With our plugins and marketplaces, we can finally address barely opened up markets with revenues on par or superseding the mobile market.

The budget of digital advertising has therefore reached and even surpassed the spending for TV advertising.

The features of Vreo

Digital Video AD format embedded directly into the software.
Available cross-platform in our marketplace for all devices to ensure best and fast matching.
Bypass AD blockers by embedding ADs into the virtual surroundings.

Programmatic Advertising

Featuring a Programmatic Advertising auction system and plugins for every major graphical engine

Marketplace

Online marketplace connecting software developers and advertisers/brands for ad campaigns

AD Blocker Avoidance

Vreo can bypass available ad blockers by embedding ads into the virtual surroundings

Countering AD Fraud

Through usage of the blockchain, every client has unswayable access to the ad data

Cross
Platform

Available cross-platform for all devices (mobile, PC, console)

Embedded Advertising

Unique implementation of ads: embedded directly into the software

Monetization

Offering a reliable, continuous revenue stream for developers

Analytics & Evaluation

Evaluation of user behavior and optimization of ad showing

Programmatic Advertising

Featuring a Programmatic Advertising auction system and plugins for every major graphical engine

Marketplace

Online marketplace connecting software developers and advertisers/brands for ad campaigns

AD Blocker Avoidance

Vreo can bypass available ad blockers by embedding ads into the virtual surroundings

Countering AD Fraud

Through usage of the blockchain, every client has unswayable access to the ad data

Cross Platform

Available cross-platform for all devices (mobile, PC, console)

Embedded Advertising

Unique implementation of ads: embedded directly into the software

Monetization

Offering a reliable, continuous revenue stream for developers

Analytics & Evaluation

Evaluation of user behavior and optimization of ad showing

Roadmap

FAQ

What is Vreo?

Vreo is a platform on which software developers can meet marketing companies to place ads in games and software. Vreo provides plugins that allow dynamic, unobtrusive and simple advertising directly embedded into the surroundings of the game. Every user interaction gets tracked, evaluated and stores within our own blockchain for exact payment and statistics.

What is Funding Gateway?

Funding Gateway is a funding platform: software developers can launch their own (mini-)ICOs through it, using our token and our expertise. Games funding can be based on reliable financial forecasts backed by Vreo data.

Vreo offers the possibility to find partners for advertising campaigns using programmatic advertising. Contained in the platform you will find not only a matching and private messaging system, but also an analysis tool for all running and finished campaigns. Due to the embedded nature, we don’t rely on pop-ups and can avoid ad blockers.
We use several state of the art security technologies to keep our marketplace safe.
All the studies and surveys have proven that well-made, meaning non-intrusive in the virtual reality integrated adverts, are perceived as from non-irritating to positive on hand of the heightened realism.
T.B.A.
None, registering on Vreo and setting up campaigns are free. Fees are deducted from the total value of advertising campaigns.
Yes, you can find them in our GTC and on vreo.io
The payment will be done using our own token. An automated billing routine calculates gathered view data into batches, calculates the price in Token and bills it with standard currency (FIAT), making the whole payment process faster and cheaper.
At the moment, the Vreo is available for Unreal Engine and Unity3D. We are currently working on the plugin for the Lumberyard and Cry engines too. The integration in other engines like cocos, marmalade and other mobile engines is also planned in the future.
Unfortunately not that simply – if you are interested in integrating Vreo in your own engine, please contact us at engines@vreo.io.
The mobile app Vreo control is currently in development and we be released for iOS and android at a later stage.
Yes, and it can contribute to enhancing the immersion if done correctly.
Vreo can due to its plugin based analytics system work on nearly every system like consoles, pc, mac and smartphones.
Several factors play a role here, most notably setting, references, expected audience, placement of the ads and parameters of the campaign.
Vreo offers software developers a platform to display their content to find advertising partners so as to develop an advertising campaign shown on the predefined ad spaces within the software. It also enables them to monetize unused space within their software. This allows not only the possibility to increase the budget with discrete ad placement but also offers long-term financial possibilities.
Brands can find software developers through our marketplace to place ads or products within their content. Using a matching system they can find compatible partners, the Vreo algorithm offers a measurable analysis of the ad campaign which is billed with a dynamic success rate based on cost-per-view. All ad data gets stored within a blockchain, eliminating risk of manipulation of that data later on.
The costs are calculated dynamically and only per effective view. Vreo’s commission is calculated as a percentage of the campaign value.
Cost-per-View means that the costs are calculated dynamically, namely per each actual appearance in the view field of the user. The nearer the object was to the gamer and the clearer it therefore was, the higher the costs. Using the cost-per-view system, adaptable ad campaigns are possible that, if successful, could be extended. There is also a frequency cap to ensure content is delivered not too often to the same unique user.
Providing software developers with innovative means to get their projects funded.
We will carefully screen, evaluate and select all applying projects before releasing them to the public.
Based on our data gathered through Vreo, we can provide reliable financial forecasts based on the parameters of the project.
It isn‘t easy to get a game funded, because there is next to no market intelligence available for small/independent developers.
Gamers get a share of ad revenue through watching placed ads. With Funding Gateway, they can exchange their VRT or even fund a project they like!
Before a project takes off, resources are usually scarce and there are little means for funding. Funding Gateway helps with that!
There are millions of independent developers within the gaming industry – a lot of which can‘t get creative due to missing funds.
We carefully screen and evaluate every project before releasing it on the marketplace, based on provided information

Facts about the markets

The gaming market consists of around 2 billion gamers worldwide that spend over 3 billion hours per week with gaming, which is about double the time spent on watching YouTube videos.
Most gamers are between 18 to 49 years old, the average being 35.
The gaming industry achieved an annual revenue of around 100 billion dollars in 2016 while growing with up to double-digit percentages. The gaming market generates more revenue than the music or film industry – our technology allows us to increase the revenue potential even further.
The budget of digital advertising has reached and in 2016 even surpassed the spending for TV advertising. Mobile internet ad spending is the fastest changing ad market with growth rates in the higher double digits, raking in around 100 billion USD in 2016.
Native advertising is on the rise compared to interstitials and other interruptive ad formats, constantly growing at around 50% per year.
Ad fraud (an estimated 12.5 billion $ loss) and ad blocking (an estimated 25 billion $ loss until 2020) are major problems within the ad industry, countered by our solutions.