The features of Vreo

Digital Video AD format embedded directly into the software.
Available cross-platform in our marketplace for all devices to ensure best and fast matching.
Bypass AD blockers by embedding ADs into the virtual surroundings.

Programmatic Advertising

Featuring a Programmatic Advertising auction system and plugins for every major graphical engine

Marketplace

Online marketplace connecting software developers and advertisers/brands for ad campaigns

AD Blocker Avoidance

Vreo can bypass available ad blockers by embedding ads into the virtual surroundings

Countering AD Fraud

Through usage of the blockchain, every client has unswayable access to the ad data

Cross
Platform

Available cross-platform for all devices (mobile, PC, console)

Embedded Advertising

Unique implementation of ads: embedded directly into the software

Monetization

Offering a reliable, continuous revenue stream for developers

Analytics & Evaluation

Evaluation of user behavior and optimization of ad showing

Programmatic Advertising

Featuring a Programmatic Advertising auction system and plugins for every major graphical engine

Marketplace

Online marketplace connecting software developers and advertisers/brands for ad campaigns

AD Blocker Avoidance

Vreo can bypass available ad blockers by embedding ads into the virtual surroundings

Countering AD Fraud

Through usage of the blockchain, every client has unswayable access to the ad data

Cross Platform

Available cross-platform for all devices (mobile, PC, console)

Embedded Advertising

Unique implementation of ads: embedded directly into the software

Monetization

Offering a reliable, continuous revenue stream for developers

Analytics & Evaluation

Evaluation of user behavior and optimization of ad showing

How the Vreo tech works

Vreo is based on Plugins integrated into various graphical Engines like Unity 3D, Unreal Engine, CryEngine and more. These Plugins retrieve, show and evaluate ads through communication with a web backend, where the ads are provided and statistical data gets processed through a blockchain for later evaluation by the users. The communication between the plugin and the backend uses JSON over HTTP(s)

Basically, here are three main roles:

Developers

The developers sell virtual advertising space in their games to advertisers

Advertisers

The advertisers buy advertising space in games and provide the media content (videos, images) for the ads

Gamers

The gamers play games supplied by the developers. The Vreo plugin requests ads from the backend and sends view information back

Key features of the Vreo platform

ID identification

Every game, company, user, ad and digital billboard has its own ID to evaluate performance. Through machine learning, the real time bidding system matches supply and demand based on the best predicted match

Filtering system

Both developer and brand can choose to narrow down their possible partners for the best possible fit. Parameters can be set for country, genre, age restrictions, cost per view and many more. Although we track where the “view” is coming from, all information regarding location/IP is anonymized, not stored in any database and the user’s personal data is protected

Synergy

The Vreo platform has great synergy with our other platform, as the statistical data gathered by Vreo is the basis for the market intelligence provided by our platform to evaluate upcoming projects

Quality views

We measure every view of a user under various aspects like country of origin, length of the view, screen size and location, to ensure advertisers pay according to the quality of the ad impression

Blockchain

Every view gets directly and automatically reported into and stored inside our blockchain to eliminate the possibility of manipulation later on and also create a fixed value of the ad impression

Fluent AD presentation

To provide the gamers with the best possible experience, ads are integrated as part of the surroundings instead of interrupting the user experience

Key features of the Vreo plugins

Vreo Component

This is the core component implementing the advertisement logic. Implements the logic for every ad space. Every tick this component accumulates view data and sends it to the backend (when sufficient new data was collected). This component is also responsible to manage ad planes and audio components, requesting random ads and loading the assets from the CDN

Integrated Ad in a real software environment (BMWi software for different Expos, Conferences like CEBIT, IAA).
Modified highlighted version to clarify how embedded advertising looks like. This Ad can be exchanged and can gather views.
How can Gamers participate?
Vreo Use Cases and Concept Art
Vreo Videos