Due to many problems with the current state of advertising, we started the development of a new way to present and deliver ads as well as generate revenue: embed ads directly into the software to be part of the surroundings, not interrupt the experience. Based on our own cost-per-quality-view algorithm, a transparent, fair and secure monetization is possible to cover the increased costs of developments
This means no increased financial strain for the customers, and a new, additional way for developers to monetize their projects: Our vreo plugins then offer a continuous revenue stream through non-interrupting, embedded ads to shift revenues away from one-time sales and towards a steady income.
Last but not least, the produced content will increase in quality and longevity, as happily returning customers provide more income than those who bail out.
Brands have a new and widely accepted way of gaining more recognition in one of the hottest markets available. Our data being processed through our blockchain minimizes ad fraud and manipulated data possibilities, generating trust, while our embedding technology counters ad blockers
Developers gain access to not only reliable financial data, but also a deeply needed market intelligence (gathered through machine learning) with improved programmatic matching as well as funding for their new projects and ongoing revenues once their project is live
Gamers save money due to the shift from first sale to continuous revenue, further strengthening the free-to-play trend, which enables even more customers, for example from financially lower income regions, to be part of the gaming community. Through customer retention, they even get a share of the ad profits!
The gaming market has surpassed the music and film market in 2017. It consists of around 2 billion gamers worldwide that spend over 3 billion hours per week with gaming
Although the overall games market is booming, funding options for games developers remain scarce. Crowd funding took a major hit in 2016, going down at Kickstarter from 41 to 17 million dollars pledged.
The gaming industry achieved an annual revenue of around 100 billion dollars in 2017 while growing with up to double-digit percentages.
Due to no offers and solutions of placing ads within video games on desktop and consoles, in-game advertising currently nearly exclusively takes place on mobile and handhelds. With our plugins and marketplaces, we can finally address barely opened up markets with revenues on par or superseding the mobile market.
The budget of digital advertising has therefore reached and even surpassed the spending for TV advertising.
Featuring a Programmatic Advertising auction system and plugins for every major graphical engine
Online marketplace connecting software developers and advertisers/brands for ad campaigns
vreo can bypass available ad blockers by embedding ads into the virtual surroundings
Through usage of the blockchain, every client has unswayable access to the ad data
Available cross-platform for all devices (mobile, PC, console)
Unique implementation of ads: embedded directly into the software
Offering a reliable, continuous revenue stream for developers
Evaluation of user behavior and optimization of ad showing
With enthusiasm, but also patience, careful planning and configuration the team of Project: Gateway is preparing to establish its highly innovative solutions into a high-tech market
Helped tech and entertainment start-ups grow since 2004, taking over leading roles in PR, marketing and community building
Experienced business man with strong focus on sales&acquisition and finance. Founded and managed a huge business in the energy sector
Experienced designer and social media marketing specialist, having worked for both start-ups and well-known companies
Experienced in sales, key accounting and project management – a true all-rounder with strong connections into EE
Engine and C# specialist with strong know- ledge of plugin development
Tino is our key member for market analysis and accounting
To help us achieve our goals and find the most success, we rely on our versatile advisory board and partners. Together we cover a broad range of skills and knowledge for the best results possible
Volker Dressel, CEO of MediaPlier, is a real veteran of the gaming industry. He held various management positions in mobile- and online-gaming companies. With his vast knowledge of brand and performance marketing he helped many startups with their rollout.
vreo is based on Plugins integrated into various graphical Engines like Unity 3D, Unreal Engine, CryEngine and more. These Plugins retrieve, show and evaluate ads through communication with a web backend, where the ads are provided and statistical data gets processed through a blockchain for later evaluation by the users. The communication between the plugin and the backend uses JSON over HTTP(s)
The developers sell virtual advertising space in their games to advertisers
The advertisers buy advertising space in games and provide the media content (videos, images) for the ads
The gamers play games supplied by the developers. The vreo plugin requests ads from the backend and sends view information back
This is the core component implementing the advertisement logic. Implements the logic for every ad space. Every tick this component accumulates view data and sends it to the backend (when sufficient new data was collected). This component is also responsible to manage ad planes and audio components, requesting random ads and loading the assets from the CDN
We have two quite different use cases for tokens. One can be exchanged publicly (MTC) and holds what we like to call a “Proof of merit”. The other one is used by our platforms customers (VIC) to ensure our unique and worlds first in-game advertising solution can be made as transparent as possible
We make each view of an advertisement a unique transaction, therefore anyone issuing, placing or actually viewing an advertisement will perform transactions. This ensures the utmost open and transparent level of economic interaction imaginable, today.
What we need from a fitting blockchain: high throughput, information/transactions can be made opaque, conformity with jurisdictions, pegging the platform token to FIAT currency (creating a stablecoin).
For this, we have long researched the market to distinguish which technology fits best. Due to promising projects releasing updates in late spring/early summer and us being blockchain agnostics, we will monitor ongoing market developments and especially the process of these projects before a final decision is made: EOS and Cardano, but also new developments as DAG (IOTA) and Hashgraph.
Payment through crypto currencies can both fasten and cheapen international payment, helping to solve the problems with ad revenue payout currently existing in the industry.
By letting gamers participate in the ad cycle through digital profiles that are granting self-determined control, we strive to consolidate brands, developers, and gamers with mechanisms that ensure a fair distribution of advertising benefits.
Based on the outcome of our ICO, both investment and revenue can increase significantly due to a broader and stronger market approach in more regions. For this reason, we have differing financial forecasts bound to certain milestones. Our goals are as following:
While we focus on our in-game advertising solution at the moment, we know there are more problems in the gaming industry that need to be solved. One of these is games funding, for which we have a solution in mind: Funding Gateway is a funding platform where software developers can launch their own (mini-)ICOs through it, using our expertise and market intelligence gathered by vreo
As funding possibilities are still scarce, we help Developers out by offering them the opportunity to launch their own ICOs for their projects with our aid
Using the empirical data generated by vreo, reliable financial forecasts can be provided to offer more data for interested funders or investors
We will source, check and evaluate every application before releasing them to the Funding Gateway marketplace to reduce the risk of fraudulent or failing projects
Gamers can also benefit from watching ads: a share of ad-profits will go directly into their account once they register and link their profile to the specific games they play
vreo is a platform on which software developers can meet marketing companies to place ads in games and software. vreo provides plugins that allow dynamic, unobtrusive and simple advertising directly embedded into the surroundings of the game. Every user interaction gets tracked, evaluated and stores within our own blockchain for exact payment and statistics.
Funding Gateway is a funding platform: software developers can launch their own (mini-)ICOs through it, using our token and our expertise. Games funding can be based on reliable financial forecasts backed by vreo data.